Here's a compilation of some of my greatest work in academia— 
a small insight on what I can do.

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ECHO Collegiate Marketing Competition:
​Collette Travel

VIEW PROPOSAL

VIEW SUMMARY

VIEW SPOT

Using a $5 million budget, my team and I created an integrated marketing strategy for Collette, an international guided travel company, to market their tours to Generation X. We conducted in-depth industry analysis & market research by performing IDIs, a quantitative survey and other intensive research tactics to retrieve our findings. We effectively selected relevant & effective media platforms for implementation of strategy, and designed marketing creative and promotional strategy to engage the target audience.
​And guess what? We won 1st Place Gold in Marketing EDGE's Collegiate ECHO Challenge, where we competed against over 200+ teams worldwide!

Data Analysis & Analytics:
Company X*

Provided with raw Google Analytics data on Company X's concluded campaign, the class was told to analyze it and create a report based on our individual findings. I created an insightful report that successfully displayed key insights, campaign analysis, recommendations, and more.
​*client name is protected

View Report

Media Plan Proposal:
​Wawa Rewards Program

Set out to create a tactical media plan for Wawa's Rewards Program, my team and I crafted a proposal that successfully reached the target demographic in a new, robust way. Filled with research and strategic thinking, our proposal includes key insights, target analysis, and in-depth detail on each media vehicle.
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View Proposal

Research & Positioning:
​Jamba Juice Rebrand

Tasked to create a rebrand proposal for Jamba Juice, my team and I set out to craft a unique position for the company that would resonate in the prospect's mind, increase sales, and create a brand that differs from all the rest. And that we certainly did.​

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View Proposal

Google Online Marketing Challenge (GOMC):
Post-Campaign Report

With only a $250 AdWords advertising budget provided by Google, my team and I developed and ran a Google AdWords campaign for Philadelphia local business, Electric Factory, over a three week period.

We ranked 34th among 600 U.S. submissions, and placed in the top 11% of global submissions.

VIEW case study

View Overview

Google Online ​Marketing Challenge (GOMC):
Google+ Campaign Report

Along with launching a Search Campaign for Electric Factory, my team and I launched a strategic Google+ content campaign that not only increased website visits, but increased the company's search engine ranking.

We ranked 34th among 600 U.S. submissions, and placed in the top 11% of global submissions.
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View Case Study

Search Engine Optimization (SEO) Proposal:
Forever 21

Our Task: Pick a company and create a beginning-to-end SEO proposal to increase website visitors and leads.

What I Did: Created a SEO proposal and content strategy for Forever 21, a leading retailer that previously never implemented any SEO tactics or strategy. 

The Result: Perfection.

View Proposal